Airline Revenue Management

This course provides an introduction to the basic principles, strategies, and goals of airline revenue management. Several topics address what could be considered the core of airline revenue management theory and practice, and at the end, this e-learning experience should enhance your job performance but also your ability to support your work team, your organization, and ultimately your customers. What is revenue management, and why is it needed in the airline industry of today and tomorrow? As competition and various economic pressures increase, all airlines, full-service and low-cost carriers alike, need to maximize their revenue in order to succeed and grow. With a main focus on providing quality service as profitable as possible, airlines must ensure they have the right people with the right skills in the right places. As the industry evolves, revenue management is also adapting, and to achieve sustained profitability, airlines will need a more intelligent form of revenue management, one that can effectively manage ever-greater levels of complexity. This is a challenge and an opportunity at the same time.